We have entered an era where business is no longer limited to where you are established. That’s right! With the power of the internet at hand, anyone and everyone can start a business online and help one’s business go global instantaneously. Of course you’ll first need to get your website designed by a web designer and most importantly have a professional SEO company by your side.
However, one of the many mistake business owners tend to make is underestimate the importance of Search Engine Optimization (SEO). And because of this they fail to reach out to their target audience.
The reason as to why this happens is really simple. When you search for a product online, a search engine will provide you with multiple websites on each page, however the need to search is quickly erased with links on the first page. So, if your website isn’t on the first page… your business can’t boom online. So what does an SEO company do? A good SEO company helps your website rank among the top 5.
Even if you happen to have a great domain name or for the matter have a great web designer working for your website design, if you don’t have someone for SEO… the end result would be that your site will never reach your target audience.
Which is why, a business owner needs to understand that when he goes online he won’t be the only person that’s selling that particular product to the masses. There’ll be millions of small and big business that are there to deliver the same.
If by now you are curious as to how a three letter word could be so useful for your business. Here’s how it works. SEO works on the principle of words and phrases that your target group uses while searching for a product.
Let’s suppose you are an online retailer of multiple items. And your customer types in his search engine-
– Vendetta masks
Now here’s where the magic happens, if you have ‘Vendetta’, ‘masks’ and ‘Vendetta masks’ as keywords set to your website. Your site will not only be at page 1 but will be above the Wikipedia article of the mask’s history.